The effort also reached some impressive marketing milestones, including: Its research reports have been downloaded more than 4,400 times 9,000 eBooks sold 66,000 views of its blog, infographics and slideshows 15+ new closed/won deals Featured related content: How to Investigate the Content Value of a Year of Planning with One Original Research 7 Ways to Repurpose Content and Grow Your Customer Base Lesson 4: Invite influential thought leaders to play with your brand Influencers have industry mailing list a hot commodity in the marketing world, with some big names earning six-figure salaries (or more) to insert their partner brands into their social media conversations. However, one of the most common criticisms of the technology remains: "How do we know that the person behind the handle is actually familiar with the product they're promoting?" Having influencers co-create content with your brand is a great way to overcome these allegations of authenticity.