Types of remarketing Not all remarketing campaigns are the same. This is not only due to the form of delivery, but also to the means in which the information is sent to the end user. We can classify remarketing campaign types into these categories: 1. Social networks As its name suggests, this type of remarketing campaign is carried out within social media platforms, such as Facebook, Instagram and Twitter. Through the label provided by the advertising platform, it is possible to forward information to users who browse within said sites , as long as
they meet certain parameters. Without a doubt, remarketing campaigns within social media platforms are one of the most common within digital marketing. This is due to the fact that Internet users use these websites on a daily basis to spend time viewing content fax number list posted by their favorite pages and their closest friends. In addition, social networks allow you to use more remarketing parameters , how to reach people who have contacted you via private message, or who have interacted with your profile. For all this, we recommend you start your remarketing strategies within these platforms
if you are taking your first steps in online advertising. 2. Search Network As mentioned in its name, this strategy has the objective of appearing as a search result when users registered in a remarketing list type certain keywords within a search engine. Without a doubt, there are several platforms to carry out remarketing campaigns in the search network , with Google Ads being the most popular. However, a second option to carry out this remarketing strategy is Bing Ads, Microsoft's Search Engine Marketing platform. Undoubtedly,