Seven months into the pandemic and the uncertainty is still Banner Design on everyone's lips, minds and marketing budgets. A double-edged sword for SEO and digital marketing agencies. On the one hand, there are companies willing to invest in marketing, but looking for short-term tactics and quick results. On the other hand, there are those who are beginning to see digital Banner Design marketing and SEO strategies as important to invest in instead of “getting good” in their strategy. And the statistics tell a similar story – although marketing budgets are shrinking, in the US market, for example, marketers expect an 8.4% increase in digital marketing spend according to the American Marketing Association. After all, as this McKinsey study shows, digital services continue to grow at an accelerating rate, albeit with significant differences between sectors - with high purchases in groceries and Banner Design clothing and the search for information in telecommunications, banking, insurance, etc. In this mixed scenario,
SEO agencies can adapt their positioning, Banner Design strategy and services. We've talked to a few of them who have tested some leads and discovered others through our extensive research. From SEO and paid search to conversion rate optimization and consulting, here are different strategies you can explore for your agency. Adapt SEO strategies to the current context If the onset Banner Design of the pandemic meant scaling back or even pausing campaigns, now it's about adapting SEO work to the bigger picture. The McKinsey study also points out that many companies saw their organic traffic increase fivefold during these times, so the landscape is constantly changing. One way to approach this “new normal” is to re-predict returning clients to your agency and tailor your SEO propositions to new acquisitions: what is client activity looking like right now? Consider the impact of search volumes and get data from Google Ads or even Google Trends to identify the top topics in your client's industry. Banner Design
Check search data year after year and try to discern between seasonality and the effects of COVID-19 on your targeted keywords. With these calibrations at hand, look at non-brand organic traffic, as this is the one you are really influencing with your SEO performance and estimate the potential business impact (possible growth in sessions and conversions ). Clients want fast results? Banner Design The hybrid approach for SEO agencies Another way is to focus on optimizations that bring effective results like Google My Business, local SEO, on-page actions and link building. Greg Walthour, CEO and Founder of SocialSEO, said now is the time to make SEO work harder instead of switching SEO altogether. It's also a good time to include paid search in the mix, although the competition there is higher at the moment, he added. He further advises businesses to consider a hybrid today and tomorrow Banner Design strategy that covers both short-term and long-term digital marketing tactics for best results, including creative avenues such as media. social and influencer marketing. Ioana Vacarasu, business development manager at Upswing, offers a complementary perspective.