The root of the failure of the sharing economy lies in the misunderstanding of transaction costs by enterprises. The term sharing economy is not new. As early as 1978, Marcus Felson, a sociology professor at Texas State University, and Joe L. Spieth, a sociology professor at the University of Illinois, proposed the concept of a collaborative economy, which refers to the use of idle resources.
Share to society and get rewarded, which is consistent with the concept of sharing economy today. However, limited by the technical conditions at the time, the shared information could not be effectively transmitted, so the sharing economy did not sms marketing service become popular. Until around 2010, the massive popularity of the mobile Internet enabled information to be disseminated at an unprecedented speed and breadth, and the sharing economy began to have a technological foundation. At this time, the sharing economy once appeared as a disruptor of the traditional economy.
The emergence of Uber and Airbnb was once considered to be the terminator of the traditional taxi and hotel industries. Around 2015, the sharing economy experienced a period of explosion. In CB Insights' list of unicorn companies, the sharing economy once occupied half of the country. Compared with the foreign sharing economy, the domestic sharing economy is developing more rapidly.