The person in charge of the company gave me the membership system that had been designed in the company but had not passed the implementation. The key information was hidden executive email list to present the member benefits as follows: The perfect display of retro style, bureaucracy blows: It looks like the aunt of the neighborhood committee is standing in front of you and asking you to fill out the form. It is understandable that this membership system did executive email list not pass in the end. This design has only two main modules, team welfare and director welfare. The content is official and not perfect.
Lack of the sense of identity and honor brought about by the growth of consumer rank, the sense of membership participation is zero, and the perception of privilege is executive email list only limited to the price and a small amount of gifts. The distance between the user and the brand is strong and unattractive. At the beginning of my analysis, the analysis method is not unique. This time it is a traditional industry practice based on executive email list Internet methodology. There are three attributes of the user membership system: target - incentive target behavior - incentive method.
First, determine the goal Combined with the life cycle theory to make judgments, look at the current stage of the company. Enterprises are in different life cycle stages, and they can executive email list formulate operational strategies based on the right time, place and people at that time. The user life cycle status is shown in the following figure: Details of each stage: Introduction period (start-up stage): The product has just been launched, unknown, and the seed users are expanded. Growth stage (growth stage): The user growth model finds at least one way, and the number of users executive email list begins to grow steadily. Mature and stable period (mature stage): The number of users has accumulated to a certain extent, or the industry ceiling has been reached, and the user growth has been slow.