Think fast: how much time do you spend in meetings? How much time is well spent? (And, if you're a manager, how much do those meetings cost when you calculate the phone number list effective hourly attendee rate?)
In this year's B2C Content Marketing Study, we asked how often content marketing teams meet and what the phone number list value of those meetings is. In general, effective content marketers who meet more often get more out of their meetings.
Watch the phone number list video below or keep reading to discover easy-to-implement solutions to overcome your common meeting challenges — and learn how to manage the meetings your content marketing team actually wants to attend.
Our content marketing team meetings seem to lack structure and action.
Solution: Have an agenda or establish routine meetings with a specific purpose.
Regular, short status meetings in which you cover the phone number list same types of information each time work well because people know what to expect and can be prepared. For instance:
The phone number list top three things you want your team to know
An update on your meaningful and useful metrics
A review of the phone number list best content, you and your competitors
Brainstorm on the phone number list best way to tell stories on key topics
An opportunity to discuss any new roadblocks
Another potential challenge is that your phone number list content marketing meeting may be too focused on politics and internal issues – not your content marketing work. While happy teams are very important, it's a good idea to keep your organization's audience front and center. If the phone number list things you discuss won't help you deliver better phone number list content to your audience or inspire the team to be more efficient, don't bring those topics into your content marketing meeting and save them for a separate discussion. .
We wonder if we even need a meeting.
Workaround: If you can handle agenda items via email or instant messaging, don't hold a meeting.
I questioned the phone number list purpose of my own meetings. Sometimes they happen because they're on schedule. Does that really make more sense? This is usually the case if the goal is a brief status meeting where everyone can touch base and connect. However, if you can't craft a valuable agenda or explain its unique purpose, don't be afraid to cancel a regularly scheduled meeting.
Julie said her rule of thumb is that it's good phone number list to have a meeting when "we couldn't cover (the topic) in a few emails."