Ultimately, what’s the actual result of this?” he asks. “You’re spending more money, and not just that but you’re spending more time. You require teams to run this advertising, data reporting, but – despite that – you’re not moving forward.”
Duke calls this conundrum the ‘Red Queen’ (an analogy inspired by Alice in Wonderland), which, in other words, means “essentially, you have to run as fast as you can just to stay where you are, and that’s what a lot of organisations are doing. If they want to get anywhere and they want to grow, they have to run twice as fast as they can.”
So, how do organisations get past this challenge? Duke says that it’s not actually a case of improving performance, but about asking and answering the right questions.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
“The three questions we focus on [at Good Growth],” says Duke, “are why do the majority of users through social media fail to buy? What are they actually trying to do? And, as a result, what’s the real value of social?”
The suggestion Duke makes is that social users don’t typically fail to buy because, for example, a call to action doesn’t work, or there is something wrong – such as items being out of stock or being unable to find the correct product (like might be the case for direct customers).
“When you look at social,” says Duke, “the vast majority don’t say they fail, they simply say ‘I’m not ready to buy’. ‘Oh I’m just browsing today, I’m waiting until I get paid, I’m just looking online to buy later.’ And that’s not failure.”