The author has sorted out the previous revisions of WeChat, explored the deep logic behind it and expressed his own views on it. On July 25, WeChat conducted an internal test of new functions. Some WeChat users received a reminder from the text message service system for long-term unread subscription accounts, and they could choose not to receive mass message pushes for these subscription accounts through the reminder portal. WeChat subscription account internal test notification In fact,
this is not a new feature. Including subscription accounts and service accounts, the function of closing article push has long been available in the text message service settings of the menu in the upper right corner of the official account. Wechat said that some users have too many subscription accounts that have not been read for a long time, and the existence of these accounts in the user's message list will affect the user's filtering efficiency of content. Therefore, it is hoped that by reminding users to close the push of subscription accounts that they are not interested in,
in order to achieve the purpose of improving reading efficiency and experience, closing the article push does not mean canceling the public account. Some text message service people may wonder: Why don't you just unfollow it if you haven't read it for a long time? This also involves real scenarios and WeChat’s product philosophy. The service number is easy to understand - I enjoy your service, but I am not interested in the content of the article you push, such as the service number of each bank card.